Washington State University Frequently Asked Questions

Frequently Asked Questions

Washington State University administers a trademark licensing program designed to provide manufacturers with the ability to create products featuring University logos and graphic marks while also ensuring that the institution’s reputation, image, and brand identity are presented appropriately.

The Trademark Licensing office in Pullman coordinates and reviews requests to apply the University’s identity to products. Revenues generated through the sales of licensed merchandise support Washington State University programs and services.

What qualifies as a trademark?

Any mark, logo, symbol, artwork, nickname, letter(s), word(s), or combination of these that can be associated with the University qualifies as a trademark. A list of many, but not all, of the WSU trademarks are located here.

What products can be licensed?

A wide range of products incorporate the WSU identity. The University regularly receives proposals for incorporating its identity on new products. Those proposals are reviewed and then approved or rejected by the Trademark Licensing office. This ensures that all products associated with the University are of high quality and represent WSU’s brand image appropriately.

Who needs a license?

Anyone who plans to apply the marks, logos, artwork, or symbols of Washington State University to any product or if one plans to use the marks to promote a product or service must obtain a license from the WSU Trademark Licensing office. Failure to obtain a license or approval is grounds for the seizure of all non-approved merchandise bearing the University’s marks.

IMPORTANT: Criminal penalties for misuse of trademarks are provided for in Washington RCW 9.16.035 and may range from a misdemeanor to a Class C felony.

Can you sell a product to a retailer?

Retailers work with a group of vendors to bring new products to market each year. For more information about retailers’ wholesale buying practices, e-mail logolicensing@wsu.edu.

Can an alumni, campus departments or student group sell products using the University’s marks as a fundraiser?

Students, departments and alumni groups that would like to develop artwork for apparel or other memorabilia are required to use a WSU-licensed vendor. These vendors are familiar with the licensing process and are responsible for knowing the rules about using University names and artwork, thereby saving everyone time and effort. For a list of approved vendors, click here.  For further information pertaining to fundraising, email logolicensing@wsu.edu

What about using the University’s name or logo on a web site?

Every use of WSU’s trademarks requires permission from the Trademark Licensing office. The Internet has made it easy for alumni, fans, and supporters to build web pages featuring the University’s name and logos, and Washington State appreciates this support. However, federal trademark laws require that the University control its name and marks; therefore, WSU must be very selective in granting use permission in these and all instances.

Who is responsible for the program?

For more information about the University’s trademark licensing program, contact:

Alyce Anderson – Program Administrative Manager Trademark Licensing Program
Phone: 509-335-2202
Jeremy Foss – Program Assistant Trademark Licensing Program
Phone: 509-335-7143

PO Box 641045
Pullman, WA 99164-1045

How can I obtain a license application?

Anyone who wishes to produce merchandise must submit a license application. This application informs WSU about how its marks will be used, what type of product the applicant makes, how the University is going to be represented, etc. For more details about these issues, visit Info and Application Process.

WHO OR What is the Collegiate Licensing Company (CLC)?

The Collegiate Licensing Company (CLC) is the licensing agency hired by Washington State University to assist in administering the licensing program, including processing applications, collecting royalties, assistance in enforcing trademarks, and helping to pursue new market opportunities for the University. Art approvals and requests are filtered through WSU’s Trademark office for review and final decisions.

Who is licensed with the University?

There are close to 350 licensees. It is typically much easier to work with an established University licensee than to try and license a new product or idea.  A list of current approved licensees is available at https://trademarks.wsu.edu/licensed-vendors/   WSU and CLC can provide you with information on products produced by all licensees so you can match your needs with the best company. To search for licensed Washington State University products, use the CLC Search.

The “Officially Licensed Collegiate Products” hologram label identifies merchandise that has passed the standards of quality set forth by WSU and ensures that a portion is returned to Washington State University.


WSU trademarks are located here.