Washington State University administers a trademark licensing program designed to provide manufacturers with the ability to create products featuring University logos and graphic marks while also ensuring that the institution’s reputation, image, and brand identity are presented appropriately.
The Trademark Licensing office in Pullman coordinates and reviews requests to apply the University’s identity to products. Revenues generated through the sales of licensed merchandise support Washington State University programs and services.
One of the top public research universities in the United States, Washington State University is a member of the prestigious Pac-12 athletic conference. The University’s trademark licensing program was created in 1981 to meet the growing demand among alumni, friends, and students for Washington State merchandise.