Washington State University University Trademarks

University Trademarks

The University’s trademarks consist of the logos, marks, artwork, symbols, nicknames, letter(s), and word(s) displayed below. Any artwork unapproved by the Trademark Licensing office that could cause public confusion due to its similarity to the trademarks below is an infringement of the University’s trademark rights. Retro and historic marks and campus images, also owned and used by WSU but not widely promoted, are still protected by trademark law. These regulations also apply to trademarks representing the University’s regional campuses in Spokane, Tri-Cities, and Vancouver, as well as all other departments and units of Washington State University.

VERBIAGE

  • Washington State University ®
  • Washington State Cougars ®
  • WSU Cougars ®
  • Wazzu ®
  • WSU™
  • Go Cougs™
  • Cougars™
  • Cougs™
  • Apple Cup ®

MARKS AND ARTWORK

    CampusButch
 
gray helmet 2016  
 
  WSU logo

COLORS

CRIMSON*
LIGHT GRAY
DARK GRAY*
BLACK
WHITE
*Primary
PANTONE® 201
PANTONE® 429
PANTONE® 431
PROCESS BLACK
WHITE